Making an impact: the difference we make, not what we do

What we do and the difference we make aren't the same thing. Sailing is lovely, but at the Ellen MacArthur Cancer Trust, we want young people to feel better at the end of their time with us than they did at the start. That's what impact is. 

Joining us in this episode are Omar and Jess. Omar came on his first four-day sailing adventure with the Trust last year, and he tells us about the impact he felt across that week and afterwards when he went back home. 

Jess has been with the Trust for some time, she was first supported 11 years ago, and has since become a volunteer and makes up part of the Trust’s Youth Advisory Group. She has seen impact happen across years of supporting young people who have returned for multiple trips. 

Also joining us is Karenza, the Trust’s communications manager. She has played a central role in making our 'Drive Impact' ambition come to life, and talks about how we plan on doing that to deliver better support for all young people. She also explains how our new impact dashboard works, which lets you see the impact we are having on young people in real time.